Shop our new wooden baby milestone discs!

One muslin swaddle.. many uses

Our Nursing covers..

..will enable you to feed your baby in comfort, anywhere.

A perfect gift..

of love

Our Best sellers

Pure White Broderie Anglaise nursing cover


Parker the Peacock Bamboo swaddle


Midnight Black Broderie Anglaise Nursing cover

Sustainably Sourced

Hare & Tortoise 100% Cotton Swaddle blanket with the little book


A little about us..

Becoming a parent isn’t easy. Joyful - certainly, amazing - absolutely, but not always entirely relaxing. We’ve been there, done that and know, so all our Madpac products have been created to make life a little smoother and provide the softest, lightest comfort for you and your baby. 

When we launched Madpac Babies, we knew precisely the quality of product we wanted to retail, and couldn't find exactly we wanted, so we sourced material and then designed and manufactured products that did! 

Our muslin cloth is versatile, long-wearing and soft. So soft, in fact, that on days when things don’t go quite to plan, we’ve been known to resort to chocolate and a snuggle with a muslin - we’re not proud but in the interests of research can confirm they’re deliciously soft, infinitely comforting and incredibly relaxing. It’s no surprise to us that babies get attached to their swaddles or muslins and hang on to them for years. 

As you’ll see, we also believe it’s never too early to introduce babies to books. But - and you’re probably way ahead of us here – because we couldn’t find exactly what we wanted, we published our own, based on Aesop’s life-lesson fables, especially re-written and illustrated for Madpac. It’s these delightful Little Tale characters that have now made themselves very much at home on our Aesop’s Fables Collection products.

Thoughtfully designed, carefully sourced, beautifully illustrated 

Our Swaddles..

Our Nursing wear


Breastfeeding at work - your rights and employers obligations

Breastfeeding at work - your rights and employers obligations

1. What does breastfeeding in the workplace actually mean? For an employee living close by, it may mean going home to feed their baby. It may also ...
How to swaddle your baby

How to swaddle your baby

How to swaddle your baby comfortably

Customer reviews

The most amazing swaddles, so good. Thank you very much. Very very highly recommended.

Mira Markova (Etsy)

Brillant, I can feed and still see the little ones face. It's light weight so no worries of over heating!

Lattice Mehmet

Fantastic product and excellent customer service!! Would definitely recommend as fabric is light and breathable! Thank you!

Danielle Baker (Etsy)

A very beautiful and practical item. The nursing cover looks exactly as pictured and works like a dream. Delivered quickly and note was a nice touch. Will definitely use MadPac Babies again

Charlotte Bury (Etsy)

Really lovely nursing cover. Beautifully made, gorgeous fabric and very fast delivery. Highly recommended

Nina (Etsy)