Becoming a parent isn’t easy. Joyful - certainly, amazing - absolutely, but not always entirely relaxing. We’ve been there, done that and know, so all our Madpac products have been created to make life a little smoother and provide the softest, lightest comfort for you and your baby. 

When we launched Madpac Babies, we knew precisely the quality of product we wanted to retail, and couldn't find exactly we wanted, so we sourced material and then designed and manufactured products that did! 

Our muslin cloth is versatile, long-wearing and soft. So soft, in fact, that on days when things don’t go quite to plan, we’ve been known to resort to chocolate and a snuggle with a muslin - we’re not proud but in the interests of research can confirm they’re deliciously soft, infinitely comforting and incredibly relaxing. It’s no surprise to us that babies get attached to their swaddles or muslins and hang on to them for years. 

As you’ll see, we also believe it’s never too early to introduce babies to books. But - and you’re probably way ahead of us here – because we couldn’t find exactly what we wanted, we published our own, based on Aesop’s life-lesson fables, especially re-written and illustrated for Madpac. It’s these delightful Little Tale characters that have now made themselves very much at home on our Aesop’s Fables Collection products.

Thoughtfully designed, carefully sourced, beautifully illustrated